Your Call Script 📞

⭐ The model — the demo closes the sale, on the first call

The call — explain the gap, get them to SEE the demo, close

1. Open (intro + value in one breath).
   “Hi, am I speaking with someone at {Business}? Awesome — my name’s {Agent}, I’m with SMB AI. We help local businesses like yours save time and stop losing customers. Give me 30 seconds and I’ll show you exactly what I mean — fair?”
   Genuine compliment from prep (“love what you’ve built / great reviews”). Don’t leave a gap after the 30 seconds — go straight in.
   🔥 HOT lead (flagged: they already OPENED their demo)? Skip the cold open — call them FIRST and go warm: “I noticed you had a look at the new site we built for {Business} — what did you think? Pull it up again, let me show you the part most owners miss.”
2. Name the gap (no pause). Dated / no site:
   “We took a look at your website and it’s falling behind — that quietly costs you, because people who land on a dated site click to the next place. We rebuild it modern, fast, perfect on phones.”
   Chatbot (they have a site):
   “Do you have a chatbot capturing leads while you’re closed? That’s the leak — people land at night, get no answer, call the next place. We fix it: 24/7, one payment, no subscription.”
3. Get the demo in front of them (THIS is the close).
   “Here’s the thing — I’ve already built it for you. Want to see it? Check your inbox, I’m sending it right now — open the link. That’s your own business, [redesigned / with a live assistant]. Have a look.”
   No email on file? Don’t ask cold — once they’re hooked: “What’s the best email for you? Sending it this second, open it while we talk.” Keep them on the line until they actually open it.
4. Close — pay now.
   “To get started it’s a one-time {price} ($350 for the assistant, or your tier price for the site), includes 15 days of free revisions, no subscription. There’s a QR code / link — scan to pay through Stripe, 30 seconds. Text it or email it?”
   Objections: rebut twice (page 5). Still no → bundle pivot or reschedule — and send everything anyway.
5. Offer the bundle (both pieces, 20% off — same call).
   “Best value — your assistant plus the new website together normally runs ${anchor}, but I can do TWENTY percent off the whole thing — that’s ${bundle}. Want the complete setup so it all works as one?”
   Closes the bundle = best result + best commission ($70). Payment-link rule on page 2.
6. ⭐ Payment lands → welcome + DREAM WEBSITE INTAKE (page 3) + book the care call.
   “Perfect — welcome aboard! 🎉 Now, while I’ve got you — five quick questions so our team builds this exactly the way you want it.” → All 5 answers to your manager, ONE message.

Pricing & payment links

The #1 skill — get them to OPEN the demo on the call

1. Email in their row? It’s already sent — “check your inbox, open the link I just sent.”
2. No email? The second they’re hooked (“want to see how we’d fix that?”), grab it: “what’s the best email for you?” — then send it and open it together.
3. Stall (“send it, I’ll check later”)? “It’s ten seconds and it’s literally your own business — go ahead, tell me what you see.”

💳 They paid! The dream website intake — same call, 5 minutes

1. Look & colors.
   “Do you want to keep the colors and style of the demo, or change anything? Any brand colors or a logo we should match?”
2. Sections to add.
   “Is there any section you’d like to add? Photo gallery, menu or price list, reviews, about us, booking, FAQ, promotions…”
3. Things to change.
   “Looking at the demo, is there anything you’d like us to modify? Photos, texts, prices, hours, services…”
4. Socials + contact check.
   “Can you share your social media links — Facebook, Instagram, TikTok? And let me confirm your contact details: phone, email, address, business hours.”
   Read back what we have — the site must launch with zero wrong data.
5. 🔑 Domain access — don’t skip it.
   “To put the new site live on your web address, our tech team needs access to your domain — GoDaddy, Google Domains, Squarespace… Do you know where it’s registered? Can you share the login or add us as a user?”
   Don’t know? Our team guides them by email. No domain at all? Even easier — we set one up for them.

The care call — the check-in (2–3 days after the sale)

1. Verify everything’s okay.
   “Hey {Name}, it’s {Agent} from SMB AI — just checking in like I promised. How’s it all running? Is the assistant answering the way you want, and is the new site looking right?”
   Anything off → “Got it, I’ll have our team fix that today — covered under your 15 days of revisions.” Never let a complaint sit.
2. Plant the technical department (only once they’re happy — deliver it like a favor, not a pitch):
   “One more thing — now that you’re with SMB AI you’re not just a customer, you’ve got a whole technical department behind you. Anything tech or digital giving you a headache — your website, email, Google listing, social media, online ordering, a slow computer, software that won’t behave — just tell us and our team sorts it out. You’ve got people now.”
3. Soft referral ask (only if the call is warm):
   “And if you know another owner drowning in missed calls or stuck with an old site — send them my way, I’ll take great care of them just like you.”

Objections — rebut 2 times, then pivot / reschedule

1st rebuttal — handle + re-ask

2nd rebuttal — final push

If still no → offer the other piece as the 20% bundle, or reschedule 3 days and send everything anyway.

Voicemail (no answer) — short, drive to the email

1. Leave it on the 1st missed attempt; send the demo + PDF the same day.
2. Maximum 3 attempts, then remove the lead from the list.

Remember before going live

1. The demo is already built — show it on the call. Every lead’s demo (redesigned site or live chatbot) is live before you dial; the link is in their row. No more “built between calls.”
2. Email logic: in the row → the demo’s already sent. Missing → grab it the moment they’re hooked and send it as you talk. Never hang up before they’ve opened the demo.
3. Lead with their need: dated / no site → website demo; has a site → chatbot. Offer the other as the 20% bundle.
4. The 20% is the only discount. Keep the “because you’re a customer” framing believable.
5. Always log the outcome: paid / care-call booked / objection / removed.
6. The care call is mandatory after every sale. Care first (verify + fix under the 15-day window), then plant the technical department — we handle any tech/digital problem in their business. Retention + referrals + repeat work.
7. 🔥 HOT leads jump the queue. We track when an owner opens their demo. Flagged HOT → call first, warm open (“I noticed you had a look…”) — never the cold open.
8. 💳 The dream website intake is mandatory the moment a client pays (same call, page 3): colors · sections · changes · socials + contact check · domain access. All five answers to your manager in ONE message, same day.