5
Cross-sell — the moment they say YES to the assistant
They’re sold on the $350 assistant. Don’t just take it — offer the package.
“Love it — and honestly, most owners pair the assistant with a fresh, modern site so it all works together. Since you’re already getting the assistant, let me do the full package — website + assistant — at 20% off: that’s ${bundle} instead of ${anchor}. Same one payment, you own it, 15 days of revisions. Want the full thing?”
If yes → close the bundle (best result + best commission, $70). If they stick to assistant only → close the $350. Never lose the sale you already have by over-pushing.
6
Close — pay now
“To get started it’s a one-time ${price}, and it includes 15 days of free revisions so we make it exactly how you want it — same price, no subscription. On that PDF there’s a QR code — scan it to pay securely through Stripe, takes 30 seconds, or I’ll text/email you the payment link right now. Which is easier?”
Objections — rebut 2 times, then the discount is your last weapon
Rebut twice, fighting each time. The 20% bundle discount is the final weapon — only on the last push. On the 3rd “no”, stop: reschedule (if interest) or drop the lead. Don’t beg past that.
1st rebuttal — handle + re-ask:
• “Too expensive” → “It pays for itself with the after-hours customers you’re losing — and it’s one-time, not a monthly bill. Shall we get you set up?”
• “Need to think” → “Totally fair — what’s holding you back, the price or whether it’ll work? Remember, 15 days of revisions, zero risk. Let’s lock it in.”
• “I have a guy / a site already” → “Perfect, this rides on top — the demo you’re looking at is already on YOUR site. Want it live this week?”
2nd rebuttal — the urgency close (final push → the bundle):
“Okay — let me do something for you. If you take the full package — website and assistant — I’ve got approval from management to take 20% off the whole thing, and I don’t know how long that window stays open. That’s ${bundle} instead of ${anchor}. Lock it in right now and I’ll apply it. Want me to?”
After the 2nd rebuttal: still interested, not closing → reschedule 3 days out (next call, lead with their objection, then close). Hard no → thank them, remove. No answer ever → reschedule; max 3 attempts, then remove.
Voicemail (no answer) — short, drive to the email
“Hi, this is {Agent} with SMB AI — we build modern websites and 24/7 booking assistants for businesses like {Business}. I put together a quick working demo on your own website — emailing it to you now so you can look in 30 seconds. Like it? Call me back at {number} or reply to that email. Talk soon!”
Leave it on the 1st missed attempt and send the demo + PDF the same day. Max 3 attempts, then remove.
The 20% is the standing bundle offer — the only discount, never stacked. Use it two ways: (1) as the cross-sell when they say yes to the assistant, and (2) as the limited-time, management-approved urgency push on the final objection. Keep it believable so it protects trust and referrals.